Some supplement marketing is refreshingly precise. Some of it is built almost entirely out of phrases that sound meaningful without committing to anything checkable.
"Supports a healthy routine," "designed to complement," "positioned around wellness" — these phrases aren't dishonest, but they also don't tell you what's actually in the product or at what dose.
Named ingredients, specific amounts, and a visible Supplement Facts panel are the concrete details that let you actually evaluate a product rather than just its positioning.
Positioning language isn't automatically a red flag, but it's not a substitute for a real label either. Look for both before deciding.